The Ritz Kids Programme Guide
Project Year: 2015
Client: The Ritz-Carlton Millenia Singapore
Ritz Kids is the first globally consistent, immersive programme from the Ritz-Carlton Hotel Company, L.L.C. to build on the adventures of travel for children. Leveraging the exclusive partnership with Jean-Michel Cousteau’s Ocean Futures Society and his unique environmental expertise, the programme is designed to draw on a child’s passion for the curious with a tailored approach to creating memories for children visiting a resort, city or urban property. The robustly layered activities targeted at children aged between 4-12, foster learning centred around four key pillars – water, land, environmental responsibility and culture.
With key considerations on easy portability and the ease of handling for both parents and their young children, an auto-fold pocket size booklet providing a guide for hotel guests to the series of activities available was crafted.
Adopting the folding method designed by a Japanese architect, it enables the opening and closing of the guide book in one single movement. In line with the programme’s style guide of a hand-crafted approach, all imageries were presented using illustrations making it elegant and rich while infusing kid appeal and humour.