International Green Building Conference and Build Eco Xpo Asia
Project Year: 2013 & 2014
Client: Building and Construction Authority
Organised by the Building and Construction Authority of Singapore in partnership with Reed Exhibitions and the Singapore Green Building Council, the fifth Singapore Green Building Week 2013 brought together two world-class green building events, the International Green Building Conference (IGBC) 2013 and Build Eco Xpo (BEX) Asia 2013 in a single location. These anchor events provided a one-stop, international platform for global green building experts and industry players to meet and collaborate on future green building solutions.
Key visuals were created along with the creation of three-dimensional Icons depicting the five main elements of eco-building. The branding was applied across a variety of event-related brochures, bilingual press ads and magazine ads, event backdrops, tent card and paper clip. In line with the organisation’s commitment in greening the show, recycled paper was used for all printed materials. Apart from print collaterals, animated web banners and electronic mailers were created for engagement on social media platforms.