IDMVC Corporate Identity and Website Development
Project Year: 2013
Client: IDM Venture Capital
IDM Venture Capital (IDMVC) is an exclusive investment firm servicing privileged customers upstream and downstream. Its upstream customers comprise niche investors, while the downstream customers are fund-seeking companies in the interactive digital media industry. Its highly experienced investment team provides investment advisory and portfolio management services.
The team was called upon to create a brand signature complete with a brand guide as well as application of branding to stationery, signboard, corporate gifts and compliment slip. We created a logo of a tree, representing investor-seeking companies, with a secure support of a trunk, symbolising the critical financial pillars provided by IDMVC to companies seeking funds for growth. The pixel stylisation of the tree canopy draws associations with the interactive digital media and IDMVC’s target customers while the gold pixels emphasise the successes of businesses IDMVC invests in.
Following that was the development of its website. Key features of the website include an animated main banner featuring inspirational and life lesson quotes from around the world while sharing IDMVC’s philosophies and culture. Interesting Illustrations were used to provide an easy to understand guide on their business offerings and processes for aspired entrepreneurs.